Marketing Tools and Services

Our property management programme includes a wide range of marketing services designed to successfully promote your property to an ideal target market. In addition to local and international advertising, we offer an exclusive link to the worldwide community of expert real estate professionals at Sotheby’s International Realty®, offering exposure to an elite market of Sotheby’s auction house clients and other well-qualified buyers.

Please fill out our marketing form for further information.

Research & Reporting

Whether you have decided to sell or rent your home, it is important to have accurate financial information to ensure you are making the right decisions for you.  We can assist you with market appraisals and property valuations performed by fully-qualified RICS professionals.

We can also prepare proposals for a property management programme designed to suit your on-going requirements, as well as prepare a comprehensive marketing plan that will deliver optimal results and return on investment.  West Coast Villas Sotheby’s International Realty is a leader in the luxury property market with significant experience in marketing and promotion.  We also have a comprehensive database of current and prospective clients as well as access to the worldwide Sotheby’s International Realty network.

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Online Advertising

We offer a variety of online marketing options including exposure on our website and www.sothebysrealty.com, one of the most visited luxury real estate websites in the world. Options include placement in our general property listings as well as exclusive property write-ups and highlighted placement throughout the website, including the home page. Our sales associates will manage online inquiries, set viewing appointments and provide additional information to interested parties as required. We are partnered with several sites in the United Kingdom, furthering your online exposure in this critical real estate market. 

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Newsletters

We publish several newsletters throughout the year which are quite popular with our clientele. Sent quarterly, these newsletters highlight unique properties and offer both featured and general listing opportunities. This newsletter is also sent to agents associated with Sotheby’s Realty in over 26 countries, ensuring significant exposure throughout the network. We can also design a customised newsletter dedicated solely to your property, including both images and text description for maximum impact and exposure. 

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Signage

For on-site marketing, we offer a range of options from standard road signs to large hoarding. These are professionally designed and can be customised to suit your specific needs and preferences. We will create a visually impactful design displaying your property’s name or logo to convey the unique selling points that sets your property apart. 

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Brochures

We can prepare print material for your property or development, including brochures and postcards.  Using supplied photography we will custom design print materials and produce them in a high-quality gloss finish.  You can choose from two, four or eight-page brochures depending on your requirements; we will assist you in designing printed materials that are most effective for you.

These brochures and postcards will be circulated throughout Barbados to selected clientele as well as displayed in our offices and the executive lounge at the airport.  For high-end properties (valued at US$1,500,000 and over), these brochures and postcards can be distributed to offices throughout the Sotheby’s International Realty Network in 26 countries worldwide.

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Photography

When it comes to real estate, a picture is worth more than a thousand words.  Through special working relationships with the island’s best photographers, we can arrange for stunning professional photography of your property or development for use in online and print advertising, including brochures.

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The Collection

Each year we produce our annual print catalogue, The Collection, a visually appealing and elegant presentation of unique properties and developments located throughout the island.  Each page is designed with luxury in mind, and in addition to our properties we also feature articles covering a range of interests appealing to our clientele.

The Collection is circulated throughout Barbados in select hotels, restaurants, private homes, banks and off-shore companies, as well as at high-end events and our sponsorships.  The catalogue is also sent to over 400 Sotheby’s International Realty offices in over 26 countries, as well as the Sotheby’s auction houses located worldwide.  We also send The Collection to targeted members of our clientele who have a strong interest in purchasing property in Barbados.

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Airport Advertising

We have exclusive access to the IAM Jet centre and Executive Lounge at Grantley Adams International Airport, where The Collection is viewed by a highly qualified and desirable audience. We can also display property listings on well-positioned DVD screens throughout the lounge area, as well as distribute print brochures and postcards highlighting your property or development. 

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